Why offline retailers face a tough challenge against the online retailers when they are having enough of strengths to strategize to win the battle. It is obvious and can be seen that these days online retailers are offering second to none offers to customers to boost the online sales channel. When we try to consider few key examples related to online sales as below we can figure out why and how they are eating out the market share of brick and mortar stores.
- Provide convenience
- Provide one stop solutions
- Provide cash on delivery
And when we think about offline retailers we can figure out some key strength like
- Same day delivery or on spot delivery
- Touch and feel factor
- Same day exchange
What if we consider both the strengths in a single platform means customers can view, browse and go through varieties and choose any designer wear and place the order and once they place the order they will be directed to the nearest stores to check and pick up the order with cash payment options available for the ones who want to pay after receiving the product.
And suppose the customer place the order online and want the retailer to deliver the product at the given contact point, but after receiving the order changes mind and want to exchange it. In that case also the customer can be directed to the nearest stores where that range and type of products are available and allow the customers to exchange it with anything new or different.
This is just a glimpse of what best can be done to streamline the industry and to allow the players a fair play. By adopting this practice any online retailer or offline retailer can increase customer loyalty and customer confidence. The offline retailers will not be crying foul over online retailers as they are getting business and customers. Similarly the online retailers by adopting this practice can increase the customer base, decrease shipping cost and can win customer loyalty.
This is a situation we need to think and start considering the positives as we believe this is the future and we at www.designerstuffs.com trying to bring this practice into this industry.
So please register yourself at www.designerstuffs.com as an early bird and we can only say that lets grow and lets bring some change which will give every party a fair chance to win.